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How Cleanliness Affects Guest Perception

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The perception that a potential or current client has of your business is something you should pay attention to. If they perceive your business as clean and healthy, they are more likely to do or continue to do business with you than if their perception is different. The article below talks about the importance of someone’s perception of how clean your business is and its impact. Enjoy the article and give me a call if I can help in any way!

Wayne Holland – President, [company] Chicago

It’s difficult to perceive the importance of hygiene. Most people consider “cleaning” to be a sequence of tasks to be completed, but for others, it is a sort of art. One thing we do know is that people prefer to be clean. Being clean has an impact on everything we do, including the judgments we make and the ideas we create. The apparent cleanliness of anything has a big impact on how we feel about it. We form opinions of people, products, and businesses based on not just how clean it appears but how clean it feels. We naturally associate clean spaces with health, positivity, and vibrance.

A recent study that measured the public’s opinion and attitude of a facility based on its perceived cleanliness found that the level of cleanliness was 3x more influential in determining the overall customer rating compared to any other metric.

Understanding the perception and importance of being clean is important to appreciate its value – and cost. Many people believe that cleanliness is the most crucial element for customers when evaluating a restaurant; yet, it is apparent that offering a satisfying dining experience requires more than just good food and competent service. More than half of gym-goers expect their facility to be germ-free. Nobody wants to sit in someone else’s sweat, and when the floors are dusty and the toilets are in disorder, it’s easy to conclude that the equipment is unsanitary.

If your company provides on-site client service, you’ll profit from paying particular attention to the following areas:

  • Keep all surfaces free of dirt – tables, countertops, windows, mirrors
  • Clean where you walk – regularly maintain floors/carpet, remove clutter
  • Pay extra attention to sanitary spaces – address bad odors, kitchen areas
  • Do not forget the small stuff – door handles, ceiling fans, baseboards

[company] of Chicago Facilities Services Management can help you run a gym, restaurant, medical office, auto dealership, and more! Commercial cleaning, disinfection, repair, and maintenance services are our specialties. We design solutions that are tailored to your specific requirements and exceed your expectations. We are your one-stop-shop for all service provider requirements.

Call us today at 312-982-0103 to learn more about how we can assist you with your facility management needs!